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Dear entrepreneurship enthusiasts,

After the AI-guided business model generation we explored last autumn, at this month's session, I will present a brief overview of McKinsey's "Six breakthrough business models reshaping global growth," published last week, based on their analysis of companies in Asia.

Unsurprisingly, as Asia becomes an ever-larger engine of global growth, there are many lessons we can draw from Asian companies' business-model playbooks.

They tell us: "What truly differentiates the region is the way companies build on these conditions to create new business models—architectures that unlock asymmetric growth and, increasingly, incorporate...trust, emotional resonance, and personalization, with AI as an accelerant."

Along the way, we will share perspectives and evaluate together ways to renew our thinking and innovate our approaches to offering, promoting, and selling to increasingly sophisticated, digitally-savvy consumers in the marketplace. I will specifically address the executive coaching, consulting, CPG, and tech startup sectors in Switzerland.

Protected content has generously agreed to host us free of charge, so could you please order one beverage from the bar as a modest gesture of thanks?

As in the past, if we feel like it, we might gather nearby at the end of the session to continue the conversation over another drink or a bite to eat.

Thank you in anticipation of your interest!